GOOGLE PAID ADVERTISING
Get in front of customers when they're searching for business like yours on Google search and maps.
GOOGLE & BING PAID ADVERTISING
Advertise on search engines to drive customers to your local business.
With paid search, you can advertise on search engines like Google and Bing to drive conversions to your local business. In other words, you’ll serve ads to potential customers exactly when they’re searching for your client’s service or product. This kind of advertising is also referred to as PPC advertising or "pay-per-click" advertising.
Google is the world's most popular search engine: It processes an impressive average of 63,000 searches per second every day. A significant portion of these searches come from consumers ready to buy. They’re searching for things like “dealerships near me” or “restaurants open now”, and we can use this information in your favor.
WHAT'S INCLUDED IN YOUR PPC SERVICES?
STARTER PACKAGE:
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7 target keywords
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1 keyword topic and 1 target location (Location of Business)
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1 piece of content writing or guest blogging (every 6 months)
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10+ backlinks every month
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5 website pages of on-page optimization
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Website audit and SEO issues fixes
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Google My Business listing advanced optimization as required
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Local Search Optimization
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Website lead tracking
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SEO KPI dashboard and metrics
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Website uptime monitoring and reporting
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Weekly website SEO health check via crawler audit
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Weekly and Monthly SEO status reports and strategy for SEO review
PLUS PACKAGE:
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14 target keywords
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2 keyword topic and 2 target location (Location of Business)
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One 500-word SEO optimized blog written, edited, & posted each month.
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2 bonus content writing or blog article (every 6 months)
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20+ backlinks every month
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10 website pages of on-page optimization
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Website audit and SEO issues fixes
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Google My Business listing advanced optimization as required
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Local Search Optimization
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Website lead tracking
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SEO KPI dashboard and metrics
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Website uptime monitoring and reporting
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Weekly website SEO health check via crawler audit
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Weekly and Monthly SEO status reports and strategy for SEO review
Required MINIMUM package for Dentists, Lawyers, Contractors.
Consists of additional SEO work such as links and content. Includes additional deliverables such as strategic link building, image search engine optimization, content, and on-page adjustments as needed.
PRO PACKAGE:
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21 target keywords
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3 keyword topic and 3 target location (Location of Business)
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Two 1200-word SEO optimized blog written, edited, & posted each month.
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3 bonus content writing or blog article (every 6 months)
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30+ backlinks every month
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15 website pages of on-page optimization
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Website audit and SEO issues fixes
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Google My Business listing advanced optimization as required
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Local Search Optimization
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Website lead tracking
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SEO KPI dashboard and metrics
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Website uptime monitoring and reporting
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Weekly website SEO health check via crawler audit
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Weekly and Monthly SEO status reports and strategy for SEO review
All packages include a thorough SEO audit, SEO Consultation, and SEO Strategy.
BENEFITS USING SLIM MARKETING
FOR YOUR SEARCH ENGINE OPTIMIZATION
All-in-one reporting client dashboard: Track your campaign progress with your own dashboard. Our detailed dashboard and reports give you transparency to our work and showcase results.
Pricing: We leverage our high volume of work and proficiency with programming and technology, which allows us to pass on the benefits in our pricing structure and package value to you.
Experience and Team Strength: We’ve been at this for 10 years and have seen most everything, the various Google updates, changes in SEO, and we've always successfully navigated it for our clients.
KPI’s (Key Performance Indicator): Keyword tracking for both Desktop and Mobile rankings, Google Maps, Google Analytics integration and Google My Business integration so we can set and track your goals in Google. We provide you results tracking and ongoing audit reports.
Artificial intelligence tools for us to make rapid adjustments helping us ensure you get the ranking visibility you need in 2020 and beyond.
BUSINESS LISTINGS F.A.Q.'S
FREQUENTLY ASKED QUESTIONS
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Can I get a Custom quote or do a bigger program?
Absolutely, we offer custom quotes where we audit your site(s) and provide a cost. Often this is for national quotes or multi-location businesses, like a franchise. You can request a custom quote here. Please mention "custom quote" or that you have multiple locations.
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What is on-page vs off-page SEO?
Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page SEO. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page SEO.
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Should people do SEO if they already rank?
Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites, are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and long-tailed keyword terms as well.
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Can anyone guarantee first page rankings?
No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.
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What’s the difference between Local and National SEO?
If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just St. Louis MO would want to rank for ‘plumbing supplies St. Louis’. Local SEO is intended to get customers who live in the area to support that local business.
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What are long tail keywords?
These are 3 and 4 letter targeted phrases that are beneficial to your business. They can be easier to rank, but also produce strong buying results because they often convert better than generic terms.
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What’s the connection between GMB and Local SEO?
Google My Business is like a directory which maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.
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Can my business show up on Google Maps?
Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos and getting reviews is advantageous to inclusion in this area of Google search.
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What are backlinks and why are they important?
These are links done offsite that signal search engines to the targeted website. There is alot that goes into back-linking safely. They days of mass link building and black hat SEO are over. At SLIM Marketing, we take time and make sure the back-links come from relevant sites that is true to the business. By doing strong back-link work, the client’s website should rank higher than their competition who is solely focused on on-page work.
Working With An SEO Agency
Never trust an SEO company that guarantees you a #1 spot in rankings in 3 months or less.
More often than not, the benefits of a well executed SEO strategy won’t manifest themselves for at least a few months, especially when the website to be optimized has a lot of issues to fix.
Tactics which might get your rankings to spike in the short term can come back to haunt you in the long term.
View some of our
SEO Case Studies